America's obsession with pop-culture is growing
to the point of addiction, so it isn't surprising that it is beginning to seep
in and greatly influence their online gambling habits. It seems that
horse-racing and sporting events are often taking a back seat when it comes to
which one's will receive the wagering attention of the nation at online gambling
sites. To be honest I am not surprised, given the fact that this is coming from
a country that votes more heavily for its next "Idol" the for its own President.
Refer to the old saying of, "You get the Government you deserve."
Greg Sindall, a senior
analyst for SportsInteraction.com, shares his observations of this phenomena,
"Novelty bets are
becoming a significant and surprising revenue generator." And it seems that this
increase is also in coordination with the increase of women bettor gambling
online. Half of all of the novelty bet online are being made by woman. From
everything like the Oscars, to who will be the next star to have a bun in the
oven.
"Women are so obsessed with
celebrities these days, they spend so much time reading the gossip pages and are
so invested in it that they figure they may as well put down money since they
are following it so closely anyway. "This increase has caught even those in the
online gambling industry a bit off guard as that began the idea of novelty
betting as simply a P.R stunt to attract attention, but are quickly seeing a
potential that not even they seem to grasp before hand,
"Now we have to do a lot of homework to avoid
getting sloppy with the numbers because of the amount of bets we get for that
event."
